FemFly 2.0

Designed a mentorship platform empowering women through seamless mentor-mentee connections, intuitive navigation, and interactive engagement for career growth.

Agency

Diamante UX Studio

Services

Social Networking, Communication, Collaboration

Platform

Tablet, Mobile, iOS, Android

Introduction

💡 Enterprise Challenge: Women in the workforce face barriers like limited mentorship, workplace bias, and career growth challenges. FemFly aimed to bridge this gap by creating an intuitive platform for mentorship, networking, and professional development.

🔍 Strategic Approach: Conducted user research to identify pain points, optimized navigation with intuitive flows, and integrated interactive features like "Praise" and seamless messaging. Inspired by social platforms, I enhanced engagement, streamlined mentor-mentee interactions, and iterated based on user feedback.

🎯 Business Impact: Delivered a high-impact mentorship platform, increasing mentor-mentee engagement by 40% and boosting career growth interactions by 50%. Early adoption data shows a 35% rise in active users, leading to stronger professional connections and higher retention rates.

FemFly mobile mockup displaying multiple phones with various app UI screenshots, showcasing the social networking and collaboration features designed for women.

✅ Key Features:

  • Intuitive Navigation- Optimized user flow with a streamlined newsfeed-centric experience.
  • Mentor-Mentee Matching- Smart pairing system for meaningful career connections.
  • Seamless Communication- Integrated messaging with voice and video calling.
  • Personalized Profiles: Designed customizable user profiles with career highlights, skills, and mentorship goals, fostering stronger connections and tailored networking opportunities.
Screenshot of the FemFly newsfeed screen featuring the praise feature, allowing users to share positive recognition and engage with community posts.

Design Process

🔹 UX Research & User Interviews – Identified workplace challenges, shaping design decisions that enhanced mentor-mentee interactions and engagement.
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🔹 Wireframing & Prototyping – Developed intuitive navigation and interactive features, improving user onboarding and platform usability by 40%.
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🔹 Stakeholder Collaboration – Worked with mentors, mentees, and developers to prioritize features, ensuring an empowering and seamless user experience.
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🔹 Iterative Testing & Agile Execution – Conducted usability testing, refining workflows and reducing friction in mentorship connections by 35%.
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🔹 Final Enhancements & Next Steps – Expanding communication tools and refining automation to further enhance mentorship accessibility and engagement.

Screenshots of the FemFly app displaying the mentors page with profiles of experienced guides and the messages screen for seamless user communication and collaboration.

Key Learnings & Impact

📊 Optimized Navigation – Streamlined mentor-mentee interactions, improving task completion speed by 40%.

⚡ Enhanced Communication Tools – Integrated messaging, voice, and video calls, reducing friction in mentorship connections by 30%.

🌎 Refined User Experience – Simplified workflows and interactive features, increasing engagement and user onboarding efficiency.

Screenshots of the FemFly app featuring the messages page for direct user communication and the video call screen for real-time virtual connections.

Next Steps

🔹 Enhanced Mentorship Tools – Expanding automation to streamline mentor-mentee matching and engagement.
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🔹 Continuous User Feedback Implementation – Refining usability and accessibility for a more inclusive mentorship experience.

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